Below are my Service Design thinkings, doings and all sorts of interesting design stuff. Enjoy!

August 8, 2008

British Gas goes Sicilian

This arrived through my letterbox today, though it may as well have arrived through my window tied to a brick.

Not content with staggering price rises and outrageous profits for its shareholders, it seems British Gas has diversified into running a protection racket. The delivery of the proposition is an insult to even the most ethically-loose advertising designer.

Whilst tugging at the heart strings with its use of stories of families being saved in a hand-made cut-and-paste genuine newspaper article aesthetic which is as semantically subtle as a sledgehammer in the face, it warns us that the solution to this invisible, un-smellable, un-tasteable killer is forking out for 'Homecare(TM) 100 for just £15 a month' which is just a subscription to boiler maintenance.

It finishes with 'Don't wait, sign up today and ensure you are protected.' In context it psychologically translates as 'your family might die in a nasty accident tonight. Give us money and we'll make sure that doesn't happen.'

Rather than pay them da money, I'd plump for a carbon monoxide detector for about £3 a year and check it.

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